Above photograph featured in Private Equity International
Contemporary photographic content is constantly evolving and it’s important for me as a professional photographer to hear the latest views from leading companies, agencies, publishers and editors.
Last week, I booked myself on a commercial photography weekend with Magnum Photo, where The FT Weekend Magazine, Diana Markosian (World Press Photo Award Winner), ‘Barbara’ the lifestyle/advertising and design agency and ’Shoot Europe,’ a production company whose clients include Nike, shared their opinions on how brands can best use PR pictures and video to stay fresh and contemporary. We also discussed emerging trends in digital content.
While each had their own opinion, all the contributors agreed the need for strong-yet-considered photography that is consistently presented across all forms of communication, from websites to corporate reports, marketing materials, blogs and social media feeds.
They also stressed just how important it is to be able to understand and work within a brief – usually working alongside journalists and publishers – to produce results that photographer and client are happy with.
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Professional corporate photographer, providing company headshot photography and video for businesses in London, the rest of the UK and Europe. Piranha are commissioned by FTSE100 companies and start-ups alike, for numerous projects, covering a wide range of work and styles. Portraits and office photography for use on websites, events coverage and PR shots for press and publications, as well as Board and location photography for annual reports. Using top of the range Leica cameras and lenses. We process the images promptly and to an extremely high standard.